Editor's Desk: Sammy Jacobs, NME Radio

NME Radio is everything the magazine offers, but in radio form. Perfect really for a music title.

Sammy Jacobs: NME Radio editor
Sammy Jacobs: NME Radio editor

Describe the station

NME Radio delivers the best emerging acts alongside more established artists and provides an up-to-the-minute music-related news service presented in an informed and inviting manner.

Who is your target audience?

Our core audience is 15- to 34-year-olds who increasingly use new media to satisfy their appetite for discovery.

What sets you apart from your rivals?

Being a truly independent operation allows us to be more creative and proactive. As a result, we are often first to expose and champion the best in new music, influencing other key media operators.

Any celebrity involvement?

Ricky Gervais, Stephen Merchant and Karl Pilkington helped launch the station. Our studios have also attracted new bands and established acts alike, from Little Boots and Glasvegas to Pete Doherty and Doves.

Pete Doherty helps launch the stationWhat plans do you have for the future of the station?

In addition to Sky, Virgin Media, Freesat and online we aim to make NME Radio available in key cities around the UK on DAB. We are also on 87.7FM for the month of March. We believe NME Radio has a life beyond the UK, especially in the US where brand awareness is growing thanks to NME.com.

What sort of relationship do you have with PR professionals?

We have a good relationship and a mutual respect. Our multimedia infrastructure can be a record label's dream as a band can cover radio, print, online and video in one afternoon. We offer value and a huge brand reach. The NME brand reaches approximately one million people each week.

What are your media must-haves?

Sky News is a must. I do not really read newspapers any more as I get all my information online via their websites, including The Times, The Guardian, and The Daily Telegraph. Music Week and Media Week are both online mags I religiously read. My other favourite websites include NME.com and Digital Spy.

Circulation 152,000 weekly reach

Contact info@nmeradio.co.uk

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