Web barons: womanandhome.com

What is it? Woman & Home magazine's website Unique users: 353,160 Staff: Two Contact: pippa_jackson@ipcmedia.com

womanandhome.com
womanandhome.com

Who are the web barons?

Editorial director of the entire Woman & Home brand is Sue James. Pippa Jackson is web editor and Lyndsay Conway is her assistant.

Get the tone right

Womanandhome.com is aimed at the increasing number of 40-plus women who spend time on the internet. It lets them network via its busy forums and Supper Clubs. The recent redesign also offers everything the mag does - fashion, beauty, recipes, diet and advice.

Approachability

As a consumer site it welcomes information on new products, events and entertainment releases. Competitions are also a great way in. 'Our regular competitions and offers go down very well with our visitors,' says Jackson. 'Send emails with low-res images, though, so my inbox doesn't get totally jammed.'

PR friendly score 9/10

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