Who are the web barons?
Editorial director of the entire Woman & Home brand is Sue James. Pippa Jackson is web editor and Lyndsay Conway is her assistant.
Get the tone right
Womanandhome.com is aimed at the increasing number of 40-plus women who spend time on the internet. It lets them network via its busy forums and Supper Clubs. The recent redesign also offers everything the mag does - fashion, beauty, recipes, diet and advice.
As a consumer site it welcomes information on new products, events and entertainment releases. Competitions are also a great way in. 'Our regular competitions and offers go down very well with our visitors,' says Jackson. 'Send emails with low-res images, though, so my inbox doesn't get totally jammed.'
PR friendly score 9/10