Firefly set to lose LG

Tech PR agency Firefly has resigned itself to losing its substantial LG Electronics business, after the Korean technology firm commenced a review of its US$2m global PR account last week.

Firefly has handled the six-figure LG account across the UK and the Nordics since late 2006. 'It is a significant client for us, obviously,' said Firefly MD Mark Mellor.

The pitch was revealed on prweek.com (13 March). Only global networks have been asked to contend. However, pitching networks are scrambling to resolve a clause, which precludes agencies from handling business for 33 firms, including Samsung and Sony.

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