Biss Lancaster wins Hitachi's European account

Hitachi, Japan's largest electrical company, has brought in Euro RSCG Biss Lancaster as its lead European corporate agency.

High-speed train: Hitachi part of design and build consortium
High-speed train: Hitachi part of design and build consortium

The account, which is believed to be worth a substantial six figures, was handed to Biss Lancaster following a four-way pitch. Citigate previously held the account for ten years.

The news comes days after the firm announced sweeping restructures to the business in a bid to tackle expected $7.1bn losses in the year to March.

Biss Lancaster will be responsible for CSR, product support and issues management.

It will be handling comms around last month's annoucement that a consortium including Hitachi has been awarded a £7.5bn contract from the Department of Transport to build and maintain a new fleet of high speed trains in the UK.

European director Andrew Robinson will lead the account, reporting into Hitachi Europe's PR manager Daniela Karthaus. Robinson said: 'From high speed trains to finger vein scanning, there is a wide range of products, services and issues to manage'.


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