Generate wins Engage Mutual Assurance rugby brief

Financial services firm Engage Mutual Assurance has hired Generate Sponsorship to promote its sponsorship of rugby league's Super League.

Rugby: Generate to sponsor event
Rugby: Generate to sponsor event

Engage has been Super League’s title sponsor since 2005 and recently extended the agreement until at least 2010.

Generate’s PR activity will initially be focussed on supporting the new Engage ‘health cash plan’ product and conveying the benefits to fans.

Generate sponsorship PR director Jonathan Neill will report in to Engage head of brand Tina Clare.

‘We’ll be working with players, clubs, media, The Rugby Football League and other sponsors on a creative PR plan to promote rugby league as a healthy sport via national, regional, rugby league and club media,’ said Neill. ‘Obesity is very topical in the news agenda so we’ll be taking advantage of this to illustrate the positive message to fans regarding the benefits of Engage and rugby league.’

Generate already works for rugby league sponsors The Co-operative and has experience working for previous sponsors such as Tetley’s, Nestle, LHF and governing body The RFL.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in