Agency heads unconvinced by PR degrees

A poll of agency heads has revealed that a third believe graduates with PR degrees are less attractive than those who have studied other subjects.

Ingham: PRCA director general
Ingham: PRCA director general

Questioned on the value of education qualifications, 34 per cent of respondents on the PRCA PR Leaders' Panel said that PR qualifications actually make graduates less attractive.

However, 23 per cent said a PR degree makes graduates more attractive than graduates from other disciplines, and 43 per cent said it made no difference.

In addition, 70 per cent reported that a university education is more important than fifteen years ago.

PRCA Director General Francis Ingham said: ‘There is clearly concern that some of the courses out there do not equip graduates with the necessary skills to do their jobs.

‘As an industry, we need to take a long hard look at the quality of courses available -some universities offer excellent PR degrees, but now is the time to be honest with ourselves, and to recognise that others do not. That's a hard fact to swallow, but it's a fact nonetheless.’

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