Teacher's, part of Beam Global Spirits & Wines UK, competes with brands such as Bell's and Famous Grouse.
The brief is to educate consumers on the heritage of the brand, which was created in 1830. Phipps will also be kicking off a creative campaign targeting only men later this year. The agency will be reaching out to the national newspapers and men's. Phipps will also promote the brand online and via social media.
Emma Turner, Phipps associate director, will be leading the account and will liaise with Aileen Nicol, marketing manager at Beam Global Spirits & Wines.