Who are its readers?
A good spectrum of people of all ages who like Jamie Oliver - he is editor in chief and founder - and love vibrant recipes and travel stories. Our launch issue sold more than 120,000 copies and garnered 4,500 subscriptions.
What sets you apart from your rivals?
A devil may care attitude, passion and an inquisitive nature for all sorts of quirky food, drink and travel stories. We aim to feature things that will not appear in any other national newspapers or magazines.
Of which story are you most proud?
I found a butcher shop-cum-BBQ place in Gugulethu, Cape Town, called Mzoli. Jamie and I flew for 24 hours and went straight there from the airport. It was an amazing experience - shown in the second issue. Also a feature with Stephane Reynaud, the charismatic French chef who lives in a remote part of the Ardeche region in France.
Any celebrity involvement?
Yes, we are always looking for PR professionals to pitch suitable celebs to fill our Q&A page - Brad Pitt did the first one - and a back page where we ask people to write about a foodie experience. Jamie's wife Jools wrote the first one.
What plans do you have to expand?
We are going national very soon (the first issues are exclusive to WHSmith) and are already selling in 34 countries.
What sort of relationship do you have with PROs?
Actually we do not get contacted by many PR people at the moment as we are still under the radar. When they do start contacting us we value regular contact.
What are your media must haves?
The Guardian, The Observer, World of Interiors, Elle Deco and the occasional French home magazines.
Lead times: 2-3 months
Managing editor: email@example.com