The Week in Technology

Channel 4 gains digital support

- Channel 4 has appointed social media agency Nixon McInnes to work on its digital publicity programme. The agency will provide online support to generate blog coverage and interest around the broadcaster's schedule.

- The Digital Media Centre (DMC) has brought in media specialist Braben as its retained b2b PR agency. The DMC is a digital play-out centre that transmits broadcast content from channels including the History Channel and National Geographic across the world. Braben will help the DMC raise its profile.

- Postilion, which provides the software for self-service banking and payments, has taken on CCgroup as its agency. CCgroup won the account following an eight-way pitch and is taking over from incumbent Axicom. The agency's brief is to raise awareness of Postilion among tier one banks and retailers in the EMEA region. CEO Ian McCann will be leading the account.

- GolinHarris has hired a head for its UK digital practice, called Dialogue. Alan Parker joins from Burson-Marsteller Australia, where he was a manager for the digital and technology practices. The newly created role at GolinHarris will help clients engage with online audiences.

- Blinkx, the world's largest video search engine, has taken on Marlin PR to build consumer awareness of the company and boost its reputation in the advertising, media and technology communities. Blinkx, which has headquarters in California and the UK, offers more than 35 million hours of video.

- Absolute Software, the North American security company, has appointed Lewis PR as its retained European agency following a competitive pitch. Lewis will work to launch the company's products and promote the Absolute Software brand.

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