Football Pools appoints Pitch

The New Football Pools has appointed specialist sports agency Pitch to undertake a consumer campaign.

Football Pools: shooting at new audience
Football Pools: shooting at new audience

Pitch won the account following a competitive pitch. Former incumbent Resonate declined to pitch.

The campaign will aim to target a new generation of Pools players, particularly Pools products such as Premier 10, Footy 15, Spot the Ball and the classic Football Pools offering.

Pitch will also undertake campaigns aimed at general brand awareness, supporting the launch of new game offerings.

The New Football Pools is owned by Sportech.

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