M&C Saatchi wins Castrol football brief

M&C Saatchi Sport & Entertainment has been hired by motor oil brand Castrol to promote its sponsorship of the FIFA World Cup.

Football: sponsored by Castrol
Football: sponsored by Castrol

The sports specialist was awarded the global account following a five-way pitch. Industry sources said the account was worth a six figure sum.

M&C Saatchi is the first agency to work on the brief since Castrol announced its partnership with the football tournament last summer.

‘We are trying to build a meaningful association between Castrol and football,' said Castrol global head of marketing communications Vijay Solanki.

The account will be headed up by M&C Saatchi MD Jamie Wynne-Morgan.

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