Police set public confidence target

Home secretary Jacqui Smith has given the police service a single target - to increase public confidence by 15 per cent.

Police: to build on public confidence
Police: to build on public confidence

Home Office figures published today show that confidence levels currently vary across the country, with the latest national average at 46 per cent. The new national target announced today is 60 per cent.

Responding to the announcement, Met Police director of public affairs and corporate comms Dick Fedorcio said: 'Engagement is the main driver to public confidence, and comms has a key part to play in that.'

Fedorcio pointed to local media, social media and leafleting as useful tactics in improving public confidence.

The home secretary said that she wants to see at least 60 per cent of people confident that the police are addressing what matters locally by 2012.

Smith added: ‘I have a single-minded focus on building public confidence in policing and that means the police should be answering to the public, not the Government. That is why I have scrapped all but one central target for the police - to raise public confidence.’

The single national target is one part of the Policing Green Paper, published last summer, which signalled a shift in police accountability and reporting.

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