Who are the web barons?
Editors and co-creators are Tom Morris and Rhys Barker.
Get the tone right
The alternative gay lifestyle website aims to counteract other websites and magazines that 'perpetuate the usual gay promiscuous lifestyle and body worshipping images', explains Morris. Thatsgay.co.uk prides itself on being as far away from stereotypical as Paris Hilton is from reality. 'We target "straight acting" gay men who dislike the scene and prefer a less stereotypical gay lifestyle,' adds Morris.
The site claims to have a very open and honest relationship with agencies. It is looking for products from PROs to review - anything and everything in grooming, health, fashion, technology and entertainment, and unusual items for the 'Boys Toys' section.
PR friendly score: 9/10