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BAN THE BRAND WORD

Posted by Dan Thornton

thewayoftheweb.net

2 March: I have recently experienced the benefits of banning myself from using the word 'brand' in a business context after joining an experiment by Mark Earls. As a result, I have been a lot more specific about what I really mean - awareness, reputation, tradition, logos, content, tone of voice, etc. But at least in a business context, I can see it is excusable to use the term sometimes, rather than listing out everything it could mean. But 'personal brand' - that is just silly.

EMBRACE THE CHANGE

Posted by David Hargreaves

blog.bitepr.com

27 February: Jeremiah Owyang produced an interesting piece earlier today asking what would happen to PR firms in a recession based on research among 200 PR agencies... If you are a traditional PR agency doing the same old stuff then I would be worried. However, if you accept that the world has changed and embracing social media is neither an option nor an add-on to your traditional offering then the world looks rosier.

MEASURING THE MEDIA

Posted by Paul Fabretti

blendingthemix.com

27 February: I am not sure if any business needs metrics MORE than social media. As the monitoring industry has matured, there are now clear differences between how and what the systems measure.

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