Top PROs to pitch ideas

Four influential comms directors are to take part in a Dragon's Den-style pitching session to discover who has the best strategy for responding to the financial crisis.

The in-house gurus will present at PRWeek's 'PR on the Edge' conference on 28 May. The crowd will vote for the best of the ten-minute presentations.

Virgin Atlantic's Paul Charles will argue that PROs need to pay more attention to social media, while BT Retail's Mike Love will say the profitability of a business needs to be prioritised over its comms.

Department for International Development comms director Paul Mylrea and British Red Cross comms chief Phil Talbot will also take part.

The conference will take place at The Cumberland Hotel in London. For more details go to prontheedge.com.

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