We all have those friends on Facebook who obnoxiously update their status with any idiotic thought in their head, or inane action in their life.
Twitter might just serve a very interesting purpose when people start using it correctly to share useful and relevant information, but at the moment it appears to be exhaustively populated with egocentric bores who think we give a crap about their thoughts or opinions.
Until Twitter shifts from being overwhelmed by useless fools regurgitating useless information, I’m afraid it will continue to facilitate irritation rather than information.
Why are you measuring consultancies’ merit by the number of these nauseating creatures in their employ?
Niall Cowley, MD, Bright Young Things Communications