£800,000 fee account up for grabs

The Drinkaware Trust is putting an account worth up to £800,000 in fees up for grabs.

The Drinkaware Trust : educating about responsible drinking
The Drinkaware Trust : educating about responsible drinking

The independent charity, which is funded by the drinks industry, is on the hunt for external support to handle both PR and digital work.

If a PR agency can prove it has the relevant digital capacity, it may win the whole year-long account.

The briefing document, seen by PRWeek, says the agency will be asked to 'position Drinkaware as the consumer's trusted source when it comes to advice and information about the responsible use of alcohol'.

The news comes just days after the Scottish Government created controversy with its proposal to increase the price of alcohol across the country.

The charity is not planning much above the line work this year and will instead be using PR and web strategies to carry its message to consumers.

'We can reach more of the market through PR and digital', said a Drinkaware spokesperson.

Chemistry meetings will take place in mid-March. The total budget for the account is £1 million.

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