Little Chef signs Lucre

Roadside restaurant chain Little Chef has hired Lucre to handle its consumer PR activity.

Little Chef: roadside service stop
Little Chef: roadside service stop

The agency won the account following a four-way pitch.

Little Chef is one of the nation's most iconic brands and has 175 restaurants across the UK.

The company is keen to build on recent activity including its Bring Back campaign and the Channel Four ‘Big Chef Takes on Little Chef' series with Heston Blumenthal.

Lucre will seek to capitalise on previous activity and support a wider range of initiatives planned throughout 2009, including the next summer menu launch and Little Chef's sponsorship of National Family Week.

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