Ramsay has once again found himself the subject of an expose by News of the World, just months after it was alleged that he had a seven-year long affair. This time the paper said he exaggerated the extent of his football career.
Sauce Communications co-founder Jo Barnes has been handling the press calls. She said the News of the World phoned her on Friday night, but she chose not to react.
'The more interaction you have with them, the bigger the story becomes', she said. Instead she is sending out a statement reactively to journalists when they call, and pointing them to the specific part of his autobiography where she said 'he is quite clear' about his football days.
'This is a bit of a storm in a tea cup', she said. 'You can tell whether a story is going to have legs. During the affair allegations, my phone was ringing off the hook. This Sunday I only had three calls. That's a good barometer.'
Ramsay is currently out of the country and unavailable for interview.
The Outside Organisation's director Stuart Bell agreed with her approach. 'This story is not worth reacting to. These are hardly lies he's told recently, and doesn't go against what he is doing now. My advice would be to keep your head down and don't comment on the allegations', said Bell.
Ramsay split with his long-term publicist Gary Farrow in January.