Lawton wins Grosvenor Casino account

Hampshire-based communications agency Lawton has won the PR brief for all 33 Grosvenor and G Casinos in the UK.

Casino: Lawton to promote
Casino: Lawton to promote

Grosvenor Casinos, which is part of the Rank Group, is one of the largest casino businesses in the UK, along with the Gala Casino chain.

The agency won the five-figure account following a three-way pitch.

Lawton's brief is to increase brand awareness of the individual casinos and drive footfall on a regional level. The agency will primarily be targeting men's lifestyle magazines such as Nuts, Zoo, Esquire and Maxim. It will also target the regional press to promote events.

Lawton will liaise with Amy Collier, PR manager for the Rank Group.

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