Adapt and thrive

PRWeek this week publishes its latest collection of essays from directors of some of the UK's leading public affairs consultancies.

Obama: developments in UK-US relations
Obama: developments in UK-US relations

The diversity of the pieces is as wide as the breadth of the industry itself, covering subjects including the implications of a Conservative Government, how to deal with newly-powerful devolved Government, and how the UK-US relationship will evolve in the Obama era. Running through all eleven essays is the appreciation that the stuttering economy has resulted in a huge change to the way the business world interacts with Government.

The supplement features a look at the most interesting and potentially influential lobbying battles of this year; the Royal Mail privatisation, Heathrow’s third runway, the Copenhagen Climate conference and the efforts of industry groups to secure financial rescue packages from Government.

We also asked our contributors for their predictions on the date of the next General Election, and to give us their tips for the MPs and special advisors that are the rising stars of tomorrow.

And, for a diversion from the gloom and doom of the state of the economy we asked contributors to take part in a little fantasy. With a yacht moored off Corfu but no Mandelson, Osborn, Rothschild or Deripaska available, who would they invite along? Some of the guest lists would result in spectacular headlines….

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