Our ad in PRWeek generated an incredible response (more than 40 applications). We whittled this number down and then saw all the invited agencies over a two-day period in London. This proved to be a litmus test of the industry and I have to say the industry is in good shape.
If this anonymous agency feels this length of time is a 'ridiculous and true waste of agency time' then why did it accept our offer of a place in the pitch process and does it deserve our business?
Lawrence Christensen, head of communications, Benenden Healthcare Society
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