Opinion: From our readers - Is this a case of agency sour grapes?

I would like to put the record straight regarding the sour grapes from an anonymous agency in relation to the PR pitches we held (Flack, 20 February).

Our ad in PRWeek generated an incredible response (more than 40 applications). We whittled this number down and then saw all the invited agencies over a two-day period in London. This proved to be a litmus test of the industry and I have to say the industry is in good shape.

If this anonymous agency feels this length of time is a 'ridiculous and true waste of agency time' then why did it accept our offer of a place in the pitch process and does it deserve our business?

Lawrence Christensen, head of communications, Benenden Healthcare Society

- Email letters (200 words maximum) to prweekletters@haymarket.com

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in