Editor's Desk: Sharon Parsons, Top Sante

The health magazine for women redesigns for its grown-up female readers

Sharon Parsons: Top Sante editor
Sharon Parsons: Top Sante editor

Describe the magazine

Top Sante is a health title that focuses on its readers' concerns for wellbeing, beauty and diet, although we are more about healthy eating than losing weight.

Who are its readers?

Grown-up, smart women in their forties, who care about themselves and their families. They probably go to pilates and yoga, rather than the gym. Top Sante has a family health section as its readers will have a partner or husband and children to worry about.

Why the recent redesign?

We wanted to refocus the title to suit the core reader better. The celebrities on the cover have been replaced by 'real' people, as this sits better with the subject matter - it is about health, not celebs. There are a few peppered throughout, however, such as Kirstie Allsopp, Denise van Outen and Davina McCall.

What makes a great feature?

Readers should be able to take something away from every issue so it needs to have a news hook and a very strong research background. Even if a reader does not have a particular ailment, it still needs to pull them in.

You worked at Top Sante in the nineties. Why did you return?

During my first stint at the magazine, the public's interest in health was really kicking off. After some time at Mother & Baby, I returned as consultant. I really got my teeth into the changes that were being made, couldn't leave and was made editor.

What is your PR pet peeve?

When a PRO obviously has not even picked up the magazine and invites us to unrelated events.

What are your media must-haves?

I love all the Sunday newspapers. The Daily Mail always does health stories very well and it has a similar audience to us. I read all the women's titles. I guess that's why I am in this industry - I love magazines. Unfortunately, I do not have much time for TV.

Circulation 74,007

Contact Sharon.parsons@bauermedia.co.uk

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