Who are the web barons?
Editor-in-chief is Cannes Milia d'Or new media award winner Colin Tough. Patrick McLennan is editor and the site draws from the 100 IPC Media TV journalists.
Get the tone right
If it is on the box, it is on this website. The recently relaunched site now offers previews, news, galleries, interviews, profiles, polls, competitions, games, blogs and full TV listings. Unique users jumped by 44 per cent year on year in 2008.
'We work with PR professionals every day and are always looking for news, interviews and other TV-related content to keep the site topical and rich,' says Tough. Supply the TV team with competition prizes to get in their good books. Email any suggestions to firstname.lastname@example.org.
PR friendly score 9/10