Grayling has made a director, associate director and account director redundant in the past two weeks. Grayling Global group chief executive Nigel Kennedy said the three job cuts had been made in response to cost reductions and restructuring within its PR team in the UK.
‘We have been in the process of restructuring our PR function over the past year but cost reduction is also a component of our decision to make redundancies,’ said Kennedy. ‘We have made some senior positions redundant because we found that we had become slightly unbalanced. We are currently recruiting at a junior level.’
The agency currently employs 80 people in the UK. Kennedy denied the cuts were related to the loss of the agency’s longest-standing client Mars last year. Mars handed its £500,000-plus wide-ranging account to Freud Communications, ending a 25-year association with Grayling last summer (PRWeek, 25 July 2008).
Film and TV specialist Premier PR has also been forced to make cuts to its team. An unspecified number of people have lost their jobs in response to the credit crunch.
‘We have been finding a number of clients are cutting back on services,’ said non-executive director Sara Keene. ‘We are confident that recent streamlining will make us fit for the future and there are no further redundancies planned.’
Keene said the redundancies were a mix of positions across several departments at the 60-strong agency.
Finally, sports specialist Pitch PR has also made two redundancies, including new business director James Scholefield.