Golley Slater lands shopping TV account

Golley Slater has won a six-figure brief with Ideal Shopping Direct.

McKenna: Guest presenter on Ideal World
McKenna: Guest presenter on Ideal World

The agency will work on consumer and corporate PR for the company behind television shopping channels Ideal World and Create and Craft.

Golley Slater was chosen from a short-list of four agencies and will take over from incumbent Fuel PR.

The agency's first task will be to publicise the hypnotist Paul McKenna's forthcoming appearance as a guest presenter on Ideal World.

Nick Brown, Golley Slater Group PR director, said that as all UK households will have access to digital TV and television shopping by 2012, Golley Slater's brief is to ensure that ‘Ideal Shopping Direct is the no 1 choice for TV and internet shoppers'.

Ideal Shopping Direct broadcasts to 22.6m households in the UK and has a turnover approaching £100m.

Buchanan will continue to handle Ideal Shopping Direct's financial PR.

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