Skywrite helps launch online 3D casino

A top French hotel and casino chain has turned to Skywrite Communications to launch what it is billing as the first ever online 3D casino.

Online 3D casino: a first
Online 3D casino: a first

Lucien Barrière, which owns 40 casinos and 100 hotels, will launch the online casino next month. Skywrite, the conflict agency of top tech PR agency Hotwire, won the six-figure account in a competitive pitch.

The casino is an exact replica of Lucien Barrière's real-life casino in Deauville, France.

Skywrite is primarily working on a consumer campaign, targeting the traditional gaming press, lifestyle press and online media.

The agency has also secured a media partnership with free magazine Shortlist to raise awareness of the website. LeCroupier.com is being marketed for novice players, as well as experienced video and online gamers.

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