Guide gives tips for online comms

A PR agency boss is claiming that a new guide can help businesses to 'dramatically improve online PR campaign effectiveness'.

Smith: penned the paper
Smith: penned the paper

Andrew Smith, director of online PR consultancy Escherman, is author of the 'Online PR in Action' paper, published this week by Daryl Willcox Publishing.

Smith said there was little help for PROs struggling with the 'tsunami of information flooding the industry' and that he set out to produce a more targeted document.

'Online PR is a bit like painting the Forth Bridge in days of yore the job is never finished', said Smith.

'This new whitepaper aims to provide a solid framework for allowing PR professionals from SMEs to larger businesses to begin making rapid improvements to their online PR campaigns.'

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