Describe LOVE's editorial agenda
We try to avoid agendas, and want to create an exciting and compelling new entry into the style sector. It is important not to have rigid sections. We will cover fashion, art, music and style culture.
Who will read it?
Ardent lovers of fashion, style and popular culture the world over. The age range will be broad, and the magazine weighted more toward females.
What makes a great LOVE story?
For the first issue it involved putting an interesting celebrity in interesting fashion, photographed by a great photographer and interviewed by a great writer. It's impossible to compete with newspapers to find 'someone new or interesting' so it is about ideas execution.
Of which story are you most proud?
Terry Richardson's images of Anjelica Huston. Anjelica lived with Terry when he was a child and used to go out with his father, Bob Richardson. The photos are intimate, not retouched. The interview with fashion journalist Jo-Ann Furniss is touching.
Let us into some future plans
We want to keep getting better. While LOVE is a magazine, its reach will be much broader. We want to work on projects that directly involve designers creating products for stores. I want to work outside a magazine's parameters, with the website, blog or retail partners.
What is your PR pet peeve?
My biggest annoyance was at the beginning of February when a lot of PROs weren't at work because of the snow and I had a shoot to do. PROs in general are pretty good. Some become very important when putting a magazine together.
What are your media must-haves?
The Sun, The Times, The Independent, Grazia, The News of The World, W, Interview, British, French, Italian, American and Russian Vogue, British Vanity Fair, I-D, Dazed & Confused, I'm a Celebrity Get Me Out of Here, Come Dine With Me and most things on BBC4.
Lead times Six months