Web Barons: Europe.wsj.com

European online edition of the Wall Street Journal, which at its daily circulation of more than two million, is one of the largest newspapers in the world


Who are the web barons?

Neil McIntosh is the editor, based in Europe. Tristan Leaver is general manager of The Wall Street Journal Digital Network in EMEA.

Get the tone right

It is primarily a news website edited in Europe for Europeans. However, if the story of the day is from New York, Beijing or Sydney, it leads on that. The relaunch focuses on multimedia features such as video, interactive graphics and podcasts. 'We are always interested in trends, events, analysis and business-focused news relevant to our high-powered audience,' says McIntosh.


McIntosh offers this advice: 'Make sure you study the print and online versions first - get to know the reporters who cover specific beats - and the best way to contact WSJ Europe is to target the correct reporter.'

Staff More than 1,900 reporters worldwide
Contact wsj.comeurope editorial@wsj.com

PR friendly score 8/10

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