Derek Draper, editor of LabourList, has rejected suggestions that his web strategy is too Westminster-focused. He told PRWeek: 'There is a massive spread of issues on the website. It should be about the whole country and the Westminster village is part of that.'
He also pointed out that top Labour politicians were onside: 'When I have asked them to do something for LabourList, not a single member of the Cabinet has been anything other than keen.'
Draper was speaking in the wake of rumours that his web tactics were dividing the party.
One Labour insider claimed: 'There are lots of people at all sorts of levels of the party very uncomfortable with the Derek Draper ego show.'
But Cabinet Office minister Tom Watson told PRWeek that Draper was doing 'sterling work'.
Meanwhile, LabourHome's Alex Hilton said: 'The one thing that Derek really has brought to the table is that he has delivered buy-in from senior figures.'
Fellow LabourHome founder Jag Singh said: 'He has done a good job of getting upper echelons to buy into his project.'
Blogging Labour MP Paul Flynn was also supportive, saying: 'We were underperforming before. It is nice to have a presence at all.'