Shake-up at Virgin Media

Virgin Media is putting its ­regional PR account out to pitch as it shakes up its internal comms teams.

The company has been in talks with several agencies but has not drawn up a shortlist. The move could see it sever its year-long relationship with Leeds-based Ptarmigan.

The expanded brief will also include both regional and potentially national media work on a range of new products and services.

The in-house Virgin Mobile and Virgin Media teams will now operate as one team und­er head of corporate and consumer PR Michelle Gordon.

‘Ptarmigan has done a great job of building on our regional media programme,’ said Gordon. ‘But the integration of the PR teams has provided us with an opp­ortunity to review our agency support across our full product range'.

She said Virgin Media’s other ret­ained agencies would not be affected.

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