Norfolkline seeks agency

Cross-channel ferry company Norfolkline has a brief out to handle its consumer PR.

Norfolkline: cross-channel ferry company
Norfolkline: cross-channel ferry company

The Maersk-owned ferry company is seeking an agency to help it increase the number of car passengers and repeat business and to grow awareness of the brand.

Norfolkline’s brief explains that ‘very few people are clear of what the brand stands for, where Dunkirk is geographically, the sort of vehicles carried or the price position.’

Norfolkline is looking for an agency to ensure that Norfolkline is seen as an industry authority, that media refer to for comment.

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