National Family Week appoints Four

Organisers of the UK’s first National Family Week have appointed Four Communications to provide PR support.

Balls: launches National Family Week
Balls: launches National Family Week

The week, which will run over the main summer half-term holiday from 25 to 31 May was launched at the end of last month by secretary of state for children, schools and families Ed Balls.

The Four win follows a three-way pitch.

National Family Week is aimed at promoting a more family-friendly culture in the UK, and will coordinate hundreds of activities, including a record attempt for the world’s largest simultaneous picnic and a nationwide sports day.

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