London First in cash plea to Johnson

London First has made an impassioned plea to Boris Johnson, Lords Mandelson and Lord Carter for more funding to market London.

Boris Johnson: London First cash plea
Boris Johnson: London First cash plea

PRWeek has seen a letter sent to the mayor of London on 11 February, in which London First chief executive Baroness Jo Valentine urged Johnson to address ‘plummeting high street activity’.

Valentine wrote: ‘We first raised this issue in December and hoped to have seen greater progress thus far,’ referring to a GLA-planned campaign to launch in April under Johnson’s instruction.

The leaked letter is signed by the chief execs of Harrods, Fortnum & Mason, Marks & Spencer and the Royal Albert Hall.

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