Pirelli hires Capitalize

Tyre manufacturer Pirelli has appointed sports specialist Capitalize to promote its motorcycling activities in the UK.

Pirelli: hires Capitalize
Pirelli: hires Capitalize

Capitalize's remit will include a PR campaign for Pirelli and German tyre firm Metzeler's racing activities, to highlight the world's fifth largest tyre manufacturer's product range.

Capitalize's campaign will emphasise the heritage, racing development and quality of the Pirelli brand and its products. It will endorse the brand's ‘Power is Nothing Without Control' message and focus on consumer lifestyle and national outlets, alongside specialist and trade motorcycling and motorsport media.

Capitalize's appointment further enhances the agency's motorsport, motorcycling and motoring portfolio of clients which includes the Department for Transport's THINK! Road Safety campaign and the Motor Sports Association.

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