Pembroke supports Nationwide's Irish venture

Irish agency Pembroke Communications has been brought in by UK building society Nationwide to manage its entry into the Irish market.

Nationwide: to opens its doors in Ireland
Nationwide: to opens its doors in Ireland

Pembroke's corporate and financial PR team will lend comms support to the building society as it rolls out a select number of products for Irish consumers.

Nationwide is setting up in the Irish Republic this year to establish a foothold in the eurozone and gain access to the funding from the European Central Bank.

The mutual will offer certain savings and investment products online and via phone and post in the Republic.

Nationwide has over 800 branches, and is responsible for half of all mortgage lending in the UK.

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