2. Top marks go to Colman Getty, which stuck to its launch of the Make Your Mark for a Tenner campaign despite the heavy snowfall last Monday. Unfortunately neither the media, nor the young people involved, had the same commitment.
3. A 'doh' moment for pizza chain Papa John's: Last week during a live radio interview, the founder said it was inadvisable to eat more than two slices of pizza. His name John Schnatter sounds a bit like Gerald Ratner, who wiped £500m off his business overnight when he called his products 'crap'.