Who are the web barons?
Editor-in-chief is Elaine Griffiths. Nicola Davenport and Alison Alexander job-share the web editor's role.
Get the tone right
Babyexpert.com covers everything mums and mums-to-be are looking for, from conception and fertility right through to post-baby support, advice, fashion and beauty. The site accompanies Prima Baby & Pregnancy magazine, but also includes photo galleries, competitions and live webchats.
Competitions are a great way to approach the increasingly popular site - unique users have risen 91 per cent year on year. 'We are looking for relevant, web-exclusive competition prizes with a minimum prize value of £500,' says Griffiths. 'Look at the site and only send us something that actually fits our profile and editorial style.'
PR friendly score: 8/10