Web barons: Babyexpert.com

What is it? Parenting site Staff: Three Contact: info@babyexpert.co.uk Unique users: 268,288 Page impressions: 2.14 million

Babyexpert.com
Babyexpert.com

Who are the web barons?

Editor-in-chief is Elaine Griffiths. Nicola Davenport and Alison Alexander job-share the web editor's role.

Get the tone right

Babyexpert.com covers everything mums and mums-to-be are looking for, from conception and fertility right through to post-baby support, advice, fashion and beauty. The site accompanies Prima Baby & Pregnancy magazine, but also includes photo galleries, competitions and live webchats.

Approachability

Competitions are a great way to approach the increasingly popular site - unique users have risen 91 per cent year on year. 'We are looking for relevant, web-exclusive competition prizes with a minimum prize value of £500,' says Griffiths. 'Look at the site and only send us something that actually fits our profile and editorial style.'

PR friendly score: 8/10

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