Posted by Becky McMichael
9 February - As celebrities and public figures continue to embrace new apps such as Twitter to engage directly with their fanbase, what does the future hold for publicists? I think the future will bring a whole new level of public slip-ups, which given the highly visible nature of Twitter will require a large amount of firefighting. Let's hope this era of open comms, which is a fan's dream, doesn't become a publicist's nightmare.
GET THE SPELLING RIGHT
Posted by Ben Wilson
5 February - The Education Minister Jim Knight's blog has been inundated with a waive (sic) of bloggers and journalists with their metaphorical red pen in hand, to correct the spelling of everything Mr Knight has ever written. This follows media reports that the minister responsible for raising school standards is actually prune (sic) to the odd typo or 23.
PITCHING ON TWITTER
Posted by Susannah Wyeth
6 February - @UKTJPR is trying to start a Twitter trend to simplify life for tech journos who want to be pitched via Twitter but not overloaded. It seems like a good theory. All you do is add a #techrelease tag to your Tweet and it'll be easily searchable. While some journalists do like being targeted over Twitter as it is more concise, adding the #techrelease tag risks making your comments come across as spam.