Hotwire wins Novell brief

Hotwire has secured a six-figure brief with global software company Novell, following a competitive pitch.

Novell is one of the largest distributors of operating system Linux, which is seen as an alternative to Microsoft's Windows.

The b2b EMEA brief will focus on raising awareness of Novell, primarily through executive briefings.

Novell has recently changed its sales strategy and Hotwire will also work to inform key audiences about how the company sells its products.

The agency will target trade publications, such as the IT press, and will aim to increase coverage of Novell's corporate message in the business media.

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