Big Ben gets a makeover

The House of Commons is planning a PR offensive to promote Big Ben's 150th birthday later this year.

The iconic clock 150 years old
The iconic clock 150 years old

Arts and culture specialist Colman Getty has been han­ded a 12-month contract and is helping with preparations for a six-week campaign. The act­ivity will be based around two key dates: 31 May, when the clock first star­ted keeping time, and 11 July, when the clock first chimed.

Colman Getty will handle a major consumer campaign aimed at reinforcing Ben Ben’s iconic British status, as well as targeting specialist media.

‘Big Ben is a loved national icon. This is an opportunity to celebrate that,’ said Colman Getty associate director, Ruth Cairns.

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