Resonate will launch and run the PR campaign for Tesco’s new CSR initiative ‘Tesco for Schools & Clubs’. The scheme kicks off on 2 March.
The retailer has run voucher offerings for the past 18 years, but had two separate campaigns: ‘Computers for Schools’ and ‘Sport for Schools & Clubs’. Shoppers collect vouchers as they spend money with Tesco and schools can cash them in for sports equipment or computers.
Tesco has merged the two schemes into one after listening to feedback from schools and clubs.
Resonate won the year-long account after a two-way shoot-out. Resonate is part of the Bell Pottinger Group.