High level speakers at PRWeek conference

Large organisations that rely on a one-way communications model will have to change their PR methods if they are to achieve cut through, Oxfam's head of media Sam Barratt will tell conference delegates at PRWeek's upcoming 'PR and the Media' conference.

Hatfield: one of the conference key speakers
Hatfield: one of the conference key speakers

‘Organisations are having to open up and begin conversations with their audiences. I will be talking about the role that PR can play in encouraging and provoking such a transition’, he said.

Barratt is a recent addition to the high-level speaker line-up which includes Mattel’s head of comms Christian Schultz who will explain how he achieved impressive coverage for Barbie’s 50th birthday, and Westminster City Council’s director of comms Alex Aiken will advise delegates on proving the worth of PR.

A raft of senior journalists will also speak at the conference including Channel Four’s head of news Dorothy Byrne, the editor of thelondonpaper Stefano Hatfield and the assistant news editor of the Times Greg Hurst.

Wsj.com Europe's editor Neil McIntosh and the head of news for 100.7 Heart fm John Collins will also discuss future media and economic trends, and how this will impact the roles of PR and the media.

The conference takes place at The Hurlingham Club in London. Limited tickets are still available at www.prandthemedia.com

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