Lexis will handle B2B, trade and media relations work for the firm. Tasks include PR support for new centre openings, campaign planning and execution.
Initially the agency will work on Regus' recently launched 'Get Started' campaign, which offers UK start-up businesses free use of its business centres, worth up to £10m. The launch was covered by The Sun and the Daily Telegraph two weeks ago.
The agency will report to group channel marketing director Lewis Woodward. He said: 'Lexis have been asked to further strengthen Regus’ position as the leader in alternative workstyles.'
Brunswick continues to manage Regus' corporate and City relations.
Lexis has also won a second brief with insurance firm Aviva. Norwich Union Healthcare has asked the agency to drive a consumer health and wellbeing programme. The agency already runs a brand-building media relations programme for Norwich Union Life.