Jordans cereals hires agency

Jordans, the breakfast cereals brand, has brought on food and drink specialist Wild Card.

Jordans: cereal brand
Jordans: cereal brand

The agency won the account in a competitive pitch. Wild Card will be focusing on a consumer campaign to raise awareness of Jordan's heritage and its commitment to the environment.

Bill Jordan, the founder of the brand, runs a nature reserve and in 1985 launched a farming scheme to combat the environmental damage caused by intensive farming.

Wild Card will be targeting the food, lifestyle and environmental media, as well as the trade press. The agency will be liaising with David Webster, head of PR at Jordans and Ryvita. Account director Nishita Assomull will be leading a five-strong team at the agency.

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