PRCA launches financial directors forum

The PRCA has established a financial directors' forum to help members to respond to the tightening credit markets and worsening market conditions.

PRCA: new forum
PRCA: new forum

The aim of the forum is to equip financial directors of PR agencies with the skills to offer strategic and commercial advice to improve profitability within their organisations.

The group is chaired by MS&L chief financial officer Jason Shaw, who said: ‘The role of the finance director will be of paramount importance during 2009.’

‘PR agencies will be asked to provide greater value and transparency to clients, particularly through procurement negotiations. The FD forum will look to address these key issues to ensure best practice and how to balance cost against value priorities.’

The inaugural meeting of the group was held at the offices of accountants and business advisers BDO Stoy Hayward LLP.

High up the agenda was the issue of relationship management towards lenders.

Matt Cartmell

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