Global execs 'threatened' by online

Nearly seven out of 10 global executives fear for their corporate reputations as online risks grow, research has revealed.

Online: risk to reputation
Online: risk to reputation

The survey, Risky Business: Reputations Online, found that employee sabotage and misdirected e-mails are among executives’ greatest concerns – fuelling the belief among 67 per cent of top global executives that their companies’ reputations are threatened.

The survey on online reputation management was conducted by Weber Shandwick in conjunction with the Economist Intelligence Unit (EIU). It includes interviews from over 700 senior executives within more than 20 industries in 62 countries.

The survey also found only one-third (34 per cent) of executives worldwide say they know of an employee who posted something negative online about their company despite the ongoing prevalence of damaging digital chatter.

87 per cent of global executives admit to having erroneously sent or received at least one electronic message.

Weber Shandwick president Andy Polansky said: ‘Our research found online reputation management officially making it to the top of leadership agendas as executives recognise that new challenges can topple even carefully-built corporate reputations.’

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