The growth of PR and the de-manning of newsrooms are surely linked. Is this a case of 'PR push' or 'media pull'? Nick Davies puts the blame squarely on the desks of the media owners.
Dan Gardner, a journalist with the Ottawa Citizen, explores the issue in his book Risk - The Science and Politics of Fear. He says: 'Fewer people are doing more ... but reporters are also doing much less ... there is a growing temptation to take a scary press release at face value, rewrite it and move on. Reporters are a filter between the public and those who would manipulate them, and that filter is wearing thin.'
- Adrian Wheeler, partner, Agincourt Communications.