Hit or Miss: David Cameron and Carol Vorderman launch maths task force in the snow

Snow joke With the UK covered in snow this week, possibly the strangest footage was of David Cameron and Carol Vorderman chucking snowballs at each other.

The Conservative leader and the former Countdown presenter were launching a task force to improve maths education, to be chaired by Vorderman. She informed reporters enough snow had fallen for everyone in the country to make a quarter of a million snowballs each.

How I see it

Eben Black
Director, DLA Piper Global Government Relations

Being any sort of czar has been pretty pointless since 1917 but a ‘Conservative maths czar’ takes the biscuit. In a usually sure-footed Tory PR campaign, this appointment stands out like a dyslexic in the letters round.

One can see what the Tory spinners thought it might achieve. A handy double-whammy demographic – students and pensioners.

Dave Cameron is a nice boy who cares about times tables.

But this is as naff as Gyles Brandreth and has allowed a host of Labour bloggers to dredge up Carol’s links to sub-prime lending TV ads.

And to announce it on Monday – the day that it became clear that Boris Johnson could not work out eight inches plus snow equals trouble – just made it worse.

MISS

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