The Conservative leader and the former Countdown presenter were launching a task force to improve maths education, to be chaired by Vorderman. She informed reporters enough snow had fallen for everyone in the country to make a quarter of a million snowballs each.
How I see it
Director, DLA Piper Global Government Relations
Being any sort of czar has been pretty pointless since 1917 but a ‘Conservative maths czar’ takes the biscuit. In a usually sure-footed Tory PR campaign, this appointment stands out like a dyslexic in the letters round.
One can see what the Tory spinners thought it might achieve. A handy double-whammy demographic – students and pensioners.
Dave Cameron is a nice boy who cares about times tables.
But this is as naff as Gyles Brandreth and has allowed a host of Labour bloggers to dredge up Carol’s links to sub-prime lending TV ads.
And to announce it on Monday – the day that it became clear that Boris Johnson could not work out eight inches plus snow equals trouble – just made it worse.